EU Made
White-label gym
White-Label Gym — Your Brand, Our Blueprint

Your brand. Our blueprint. One setup fee.

Open a gym under your own brand with our complete operational blueprint — gym design, equipment specification, operations manual, training and launch. Plus a 5-year support bundle with advice, maintenance and standards checks. No royalties. No ongoing ties. No Wergyms branding.

What is white-label?

The full Wergyms blueprint — under your own brand.

A Wergyms franchise gives you our brand, our systems and our ongoing marketing — for a royalty. But not every operator wants that. Some want to build their own brand, keep 100% of their profits, and run their gym their way — with professional backing to get it right.

White-label is the middle ground. You get everything that makes a Wergyms gym work — the gym design, the equipment specification, the operations manual, the training and the launch coordination — but under your own brand, with no ongoing royalties.

You bring the ambition and the brand. We bring the blueprint, the equipment and a 5-year support bundle to keep you running. After that, you're fully independent.

No royalties

One-off higher entry cost. You keep 100% of your profits as you grow — no monthly royalty deductions.

Your own brand

Not a Wergyms licence. Your own independent gym brand, identity and website — we just provide the operational blueprint.

5-year backing

Advice, maintenance and annual standards checks for 5 years — so you're never completely on your own.

Upgrade path to Wergyms

Start white-label, and if you later want the marketing power, website and member portal of the full Wergyms franchise, you can upgrade. Your 5-year support period counts toward your franchise onboarding.

What's included

Six pillars of your setup package

Everything you need to open and run a professional commercial gym — under your own brand. No ongoing royalties, no Wergyms branding.

Your Brand Identity

We help you establish your own gym brand — name strategy, visual direction and brand guidelines. Not a Wergyms licence — your own independent identity.

Bespoke Gym Design

Full layout design — 2D floor plans, 3D visuals, zoning strategy and capacity planning tailored to your space, members and sector.

Equipment Specification

Approved equipment specifications, supplier relationships and franchise-tier pricing on commercial-grade European-manufactured kit.

Operations Manual

A complete how-to-run-your-gym document — SOPs, staffing structures, pricing models, daily/weekly/monthly cadences and member management.

Training & Certification

Franchisee onboarding, staff training programmes, member induction frameworks and PT development — so your team is ready for day one.

Launch Coordination

Equipment supply, installation, flooring and pre-launch preparation — all coordinated as one project for a smooth opening.

What's not included

You run the business. We set up the gym.

White-label gives you the operational blueprint and 5 years of support — but you handle your own growth. Here's what the full Wergyms franchise includes that white-label does not:

If you need marketing, lead generation and a managed website, the full Wergyms franchise may be the better fit.

No marketing campaigns

No national or regional marketing, lead generation or member acquisition campaigns.

No website or member portal

You build and manage your own website, booking system and member app.

No Wergyms brand assets

You operate under your own brand — no Wergyms logo, signage or affiliation.

No ongoing royalties

No monthly royalty fees — but also no shared marketing fund or network campaigns.

No regional manager

No dedicated franchise support manager — though advice is available through your 5-year bundle.

5-Year Support Bundle

Not on your own — backed for 5 years

White-label means no ongoing royalties — but it doesn't mean no support. Every white-label package includes a 5-year support bundle so your gym stays safe, serviced and on standard.

Advice & Guidance

Access to our team for operational, technical and commercial advice throughout the 5-year period — phone and email support when you need it.

Service & Maintenance Package

A preventative maintenance schedule and priority repair response — keeping your equipment safe, serviced and operational. Delivered through our GymSafe Pro service brand.

Annual Standards Checks

An annual site visit to audit equipment condition, safety compliance and operational standards — so your gym stays up to scratch long after launch.

After 5 years? You can renew your support bundle annually, go fully independent, or upgrade to a full Wergyms franchise if you want the marketing power and brand network. The choice is yours.

Finance options

Fund your franchise the smart way

Opening a gym is a significant investment. We work with specialist lenders to offer franchisees flexible finance — covering equipment, franchise fees and working capital — so you can launch without stretching your savings.

2–5 yrs

Finance terms

No min.

Order value

Fixed

Interest rates

Subject

To status

Explore finance

Equipment Finance

Spread the cost of your full gym fit-out over 2–5 years. Fixed monthly payments that keep your opening costs manageable and your cash flow protected.

Franchise Fee Funding

Finance options for the initial franchise fee — so you can get started without tying up all your capital upfront. Subject to status and lender approval.

Working Capital

Access funding for pre-opening costs — deposits, staffing, marketing and initial operating runway — through our finance partners.

Flexible Terms

Tailored repayment schedules aligned to your projected revenue ramp — lower payments in the early months, increasing as membership grows.

Finance is subject to status, credit checks and lender approval. GymKit Pro acts as a credit broker, not a lender. Indicative figures shown for illustration — actual terms vary by applicant and project.

Compare your options

White-label vs. Wergyms Franchise vs. Gym in a Box

Three ways to open a gym with GymKit Pro — choose the level of involvement that's right for you.

FeatureWhite-LabelWergyms FranchiseGym in a Box
Your own brand identity
Full gym design & layout
Operations manual & SOPs
Staff training & certification
Equipment specification & supply
Launch & installation coordination
Ongoing marketing & lead generation
Website & member portal
5-year support bundle
Ongoing royalties
One-off entry fee (no royalties)
The Process

From enquiry to launch — and 5 years beyond

A structured path from your first enquiry to a thriving gym under your own brand — with professional backing for 5 years.

1

Application & Discovery

Submit an enquiry. We review your background, finances and target territory — then arrange a discovery call to scope your project.

2

Brand & Design

We help you define your brand identity and create your bespoke gym design — layout, zoning, equipment specification and 3D visuals.

3

Specification & Supply

We finalise your equipment list, arrange supply at franchise-tier pricing, and coordinate delivery and installation.

4

Training & Handover

We deliver your operations manual, train your team on SOPs, staffing and member induction — and hand over the keys to a ready-to-open gym.

5

Launch & 5-Year Support

You open your gym under your own brand. Your 5-year support bundle begins — advice, maintenance and annual standards checks.

Request a white-label pack

Ready to open under your own brand?

Get the full white-label gym information pack — including the setup overview, 5-year support bundle details, investment summary and a personal consultation with our team.

Full setup package overview

5-year support bundle details

Investment summary & finance options

Personal consultation call

Explore

Related services

Equipment Brochure

Get the full product catalogue

Strength, cardio, functional and free-weight ranges from premium commercial fitness manufacturers. Drop your details and we'll send the brochure and a member of our team will be in touch to discuss your facility.

  • Full product range
  • UK spec sheets & pricing on request
  • No obligation

We'll only use your details to send the brochure and follow up.